I had originally signed up for Rdio in August of 2010 – I had my free trial for a month but didn’t consider it compelling enough for me to sign up for a paid account. In January of 2011 I signed up for a month of the unlimited service, but again cancelled it – while their product was great, their catalogue wasn’t really up to par. In December of 2012 I re-visited that decision and signed up for an unlimited subscription. At the end of January 2013 I upgraded to the family plan and added Ana to my account. A few days later, since it worked out to be something like $30, I added Jamie to the family plan for a year. For a few months, it was great – I created a playlist for my crunk needs, and had fun collaborating with Jamie on adding music to it. Now that I’ve been using the service for six months, I feel I can voice my feelings on the downsides to Rdio and why I’m considering nuking my plan. I’m not sure what I’d replace it with – I refuse to use iTunes because it’s a 150mb virus (also made by Apple) and Spotify isn’t available in Canada. I want to pay for my music, but record labels sure don’t seem to want to make it easy for me to give money to the artists. However, that’s a completely separate rant, for now I’ll focus on Rdio.
My first issue with Rdio is how I can “discover” music – I’m forced to do it the way Rdio wants me to. I can see what the most recent releases are, but I cannot organize them in any way. I just get a huge lump of “this week”, “last week” and “two weeks ago.” I can see what is “heavy rotation” according to the people I follow and I can see what the “top charts” are. I can then search by artist and find related music. However, the one thing I REALLY WANT is to be able to organize and search by genre. Hell, I’d just like to view things in a list and group/sort by different fields. How about I search for things in EDM released in the last year? Or EDM by artist? It’s incredibly frustrating to be given access to what may be a huge pool of music but only get to see what the last few weeks has released or whatever mind numbing crap is currently listed as the top of the chart.
The other issue is the concept of previews – I’m not sure if this is a feature Rdio introduced to get labels on board, or labels forced on Rdio to sign a deal, but it is incredibly frustrating. I find that Dim Mak is a huge abuser of this “feature”. Rather than putting the music up for streaming, they put snippets of it and let me choose to buy full albums through Rdio, for the typically extortionate pricing. I don’t want to buy the album; I’m paying $24/mo for my streaming plan for a reason. If I wanted media, I’m sure I’d find another way to get it (*cough*torrent*cough), one that was more economically viable. The most recent straw that has come close to breaking the camel’s back is the fact that Warner/Interscope released The Great Gatsby soundtrack, which I was digging. After a few days they went in and made a whole bunch of tracks previews – what the hell is that?! As Pete Lada wrote:
Pete Lada
New record release strategy:
1) release full tracks for a few days
2) album rockets to top of top charts
3) limit songs to preview
4) ????
5) Profit
I just don’t understand what the hell record labels are even thinking these days – how did #3-5 even occur to these wankers? Were they busy playing “how can I best shoot myself in the foot” followed up by “let’s see how we can make everybody love us less, a day at a time”? I understand this may not be Rdio’s fault, but they are complicit in it, and I’m really questioning the value of giving them my money.
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